Contemporary Marketing and Consumer Behavior : An Anthropological Sourcebook (9780803957527)

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Product details

• Format Hardback | 482 pages
• Dimensions 154.94 x 226.06 x 33.02mm | 790g
• Publication date 12 Jun 1995
• Publisher SAGE Publications Inc
• Publication City/Country Thousand Oaks, United States
• Language English
• ISBN10 0803957521
• ISBN13 9780803957527

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